TRANSCEND
INDIFFERENCE

Messaging leaving people cold?
Website underselling your offer?
Campaigns not cutting through?

It’s time to give your audience something to believe in.

A promise they can’t resist.
A perspective they can’t unthink.
A personality they won’t forget.

We’ll shape your brand around these three vital things.

And we’ll bring it to life with copy so punchy it stings.

Hi. I’m Joel Stein — copywriter, creative consultant, and founder at Common Miracles.

I believe language is the most powerful tool we’ll ever have.

I believe in keeping the internet interesting.

I believe in the art of strategic weirdness.

I believe in revelation through conversation.

I believe in speaking truth and spreading hope.

Belief makes stuff happen

Beliefs guide how brands behave and how people respond.

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist.

Simple in theory. Miraculous in practice.

Let's Part
The Sea
of Sameness
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Happy clients saying nice things

Brands I’ve worked with

BBC News logo

BBC News

Becolourful

Bentley logo

Bentley Motors

Recharge

Ritz Paris logo

Ritz Paris

Croda

Bayer

Ideagen

Brother

JCT600

The Firefly Project

Pip Decks