TRANSCEND
INDIFFERENCE

People everywhere are craving connection, meaning, and wonder in a world that leaves them numb.

Of course, brands alone can’t satisfy these deep human hungers.

But you can always give people something to believe in.

A compelling story about a future promised land. An energy that feels irresistible. Ideas outside the everyday.

That’s the Common Miracles way.

Hi. I’m Joel Stein — copywriter, creative consultant, and founder at Common Miracles.

I believe there’s wonder everywhere when you’re open to it.

I believe language is the most powerful tool we’ll ever have.

I believe in keeping the internet interesting.

I believe in the art of strategic weirdness.

I believe in revelation through conversation.

I believe in speaking truth and spreading hope.

Belief makes stuff happen

Beliefs guide how brands behave and how people respond.

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist.

Simple in theory. Miraculous in practice.

Let's Part
The Sea
of Sameness
Scroll

Happy clients saying nice things

Brands I’ve worked with

BBC News logo

BBC News

Becolourful

Bentley logo

Bentley Motors

Recharge

Ritz Paris logo

Ritz Paris

Croda

Bayer

Ideagen

Brother

JCT600

The Firefly Project

Pip Decks